1132_消費者行為分析_夜國一A
Course Period：Now ~ Any Time
Course Intro
Course Plan
-
week1_消費者行為分析課程說明(PDF)
-
week1_消費者行為分析課程說明(非同步遠距)
-
week2_ch01消費者行為導論(同步遠距)
-
week3_ch02消費者行為與行銷策略(同步遠距)
-
CH03 消費者購買決策
-
CH04 消費者動機與價值觀
-
CH05 消費者知覺
-
CH06 消費者學習與記憶
-
week8_消費者行為分析期中總複習(同步遠距)
-
week9_消費者行為分析期中考(實體)
-
week10_ch08消費者情緒(同步遠距)
-
week11_ch09消費者人格(同步遠距)
-
CH10 購買情境
-
CH11 文化與次文化
-
CH12 參考團體與意見領袖
-
CH13 社會階層
-
week16_消費者行為分析期末總複習(同步遠距)
-
week17_消費者行為分析期末考(實體)
-
CH14 家庭
Teacher / 姚政文
Teacher / clt18
Teacher / clt19
Teacher / clt20
Related Courses
|
|
||||||
|
|
|
||||||
|
|
|
||||||
|
|
|
||||||
|