1132_消費者行為分析_夜國一A
Course Period：Now ~ Any Time
Course Intro
Course Plan
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week1_消費者行為分析課程說明(非同步遠距)
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week2_ch01消費者行為導論(同步遠距)
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week3_ch02消費者行為與行銷策略(同步遠距)
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CH03 消費者購買決策
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CH04 消費者動機與價值觀
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CH05 消費者知覺
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CH06 消費者學習與記憶
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week8_消費者行為分析期中總複習(同步遠距)
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week9_消費者行為分析期中考
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week10_ch08消費者情緒(同步遠距)
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week11_ch09消費者人格(同步遠距)
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CH10 購買情境
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CH11 文化與次文化
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CH12 參考團體與意見領袖
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CH13 社會階層
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week16_消費者行為分析期末總複習(同步遠距)
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week17_消費者行為分析期末考
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CH14 家庭
Teacher / 姚政文
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